Partnering with the brand strategists and copywriters at Inkubator, we set out to develop a refined brand position. A lot of discussions, discovery sessions and research ensued. At its core, Blue Earth is a trusted digital partner, sure footed, yet not afraid to innovate when that is what’s required to deliver the right solution. “Blue Earth: Digital Adventurers” staked out their position perfectly. They provide the means and the expertise to guide their clients to whatever heights they set their sights on. To a client, each new interactive project is a thrilling new adventure, but Blue Earth's intrepid developers have scaled those slopes many times before and have the sure-footedness to navigate the pitfalls and hazards. The updated brand and website more clearly align with and communicate BlueEarth's distinct point of difference.