The guys at Jack's Caregiver Coalition know what it's like to care for someone with cancer because they've been there. Understanding that caregiving for a loved one can be one of the greatest challenges a man can face, Jack's founders recognized a real need for a support community of male caregivers that could lend support, some perspective, a Shop-Vac or whatever. Understanding that they had outgrown their original branding, the organization tasked us with creating an ownable brand identity and culture, one tailored to their now established community and mission.