Digital River’s Globalocity “Speed of Commerce” conference. Image of blurred stage background with microphone.
 
 

Digital River / Annual Event Branding

Go Globalocity.

Globalocity is Digital River's annual client and partner conference. The event attracts a tech-savy, international community of global commerce, payments and marketing experts to explore the latest trends and innovations in e-commerce. This Is Folly worked in partnership with Digital River's internal marketing team to supercharge the event's branding and visual culture. From discovery to concepts to a final brand guide, we took the time and effort to get it on brand and just right.

 

Work & Credits

Our Work: Event branding & collateral

Project Lead: Digital River In-House

 
 
Sleek Globalocity logos with and without Digital River logo lockup.
 
Black Globalocity 2015 repeating word pattern.
Blue & white Globalocity 2015 repeating word pattern.
 

Digital Media

Social Media mobile marketing campaign featuring “Expert Insight” eCommerce-related tips and factoids.
 
Globalocity home page with photo of futuristic city at night next to animated blue speed blur.
Sleek-looking home page slider images of hotel, people in suits and a speed blur.
Slider image of blurred stage lights and crowd.
 
 
Detail of sleek home page slider image which includes San Diego conference hotel, business people and speed blur.
 
Globalocity conference invite shown on electronic tablet.
 
 
Globalocity by Digital River conference invite shown on smart phone.
 

Swag

Digital River’s Globalocity conference tote bag with logo reversed out of blue speed lines.
 
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Thumbs up sticker.

“The nicest creative we’ve ever seen for Digital River.”

—Digital River Executive

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