MN Comeback & Great MN Schools / 2018 Annual Report
Growing Better, Together.
MN Comeback/Great MN Schools is a broad coalition of schools, community partners and funders coordinating change, through leveraging design-thinking and data- and results-driven approaches, so all students can access great public schools. Their mantra is "More great schools" and their ultimate goal is to triple the number of students attending high-performing schools to 10,000 by 2022. This Is Folly created their 2017-2018 annual report, only the second this newly-formed coalition had ever produced.
Work & Credits
Our Work: Report theme , concept, design, layout & print production
Photography: Photography by various GMS coalition partners & friends
Telling a compelling story.
MN Comeback and Great MN Schools wanted to convey their shared progress to stakeholders—no simple task as they have a many-pronged approach, a wide variety of audiences and tons of data and complex metrics that needed to be easily understood. We developed the "Growing better, together” theme and a water-color concept to convey that they are making strides toward larger, yet unrealized goals , and playful infographics to make the data and related progress come to life.
“When it came to our 2018 annual report, This is Folly exceeded our expectations. They helped us focus our messaging within a neatly packaged narrative, complemented by art assets and photography that brought a visual identity to the work—as a whole”
— Nicholas Banovetz, MN Comeback
