Target Clinic campaign image featuring a “Bon Voyage Sniffles” sailboat made of tissue box, tissue sail & thermometer mast.
 
 

Target / Clinic Campaign

We’ve Got Just The Thing.

This cheery campaign for Target Clinic is sure to make you feel good. The potentially sensitive and often clinically dry topics of health and illnesses are approached with word-play and whimsical visual metaphors. The campaign highlights clinic services and benefits, calls attention to new clinic openings and creates general awareness. The campaign was executed and extended by Target's internal creative team to include a charming Channel Red spot for Target's in-store broadcasting network.

 

Work & Credits

Our Work: Concept & layout

Project Lead: Target In-House - strategy, art direction, copywriting & execution

 
 
“Take cover with vaccinations” image collage of cotton swab clouds surrounding an open umbrella with syringe handle.
 
Target Clinic “Take cover with vaccinations” sign.
 
Target Clinic “Bon voyage sniffles” sign.
 
“Allergies a-blooming?” photo collage made up of eye drop bottles and flowers.
 
 
Target Clinic “Eyelash enhancers” sign with large eyelashes on gray background.
 
“We’ve got just the right thing” clinic sign with Swiss army knife filled with thermometer, bandaid, etc.
 
Collaged “Camp & sport physicals” image made from tent and reflex hammer tent pole.
 
Target Clinic “Camp & sport physicals” stanchion sign.
 
Vacation vaccinations poster featuring red suitcase covered with travel stickers and a bandage.
“Check up. Check it off.” clinic poster with blood pressure cuff hose in shape of a heart beat signal.
 
Photo collage of a baseball and a trophy cup with stethoscope handles.
 

In-Store Views

In-store photo of “Camp & sport physicals” stanchion sign.
In-store “Eyelash enhancers” clinic sign.
 
 

Related Work

 

Winter Wonderland.

Design For All.

 
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Jack Cares.

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Setting The Scene.