Target bullseye logo, a plus sign, and an image of a winking Philippe Starck
 
 

Target / Philippe Starck Collection for Target

Starck Reality.

Starck Reality is a collection of thoughtfully-designed products by Philippe Starck exclusive to Target. Playful and unpretentious, the packaging provides insight into Starck's inspiration and design process. One of TIF’s partners created the packaging design for this collection while working at Design Guys.

 

Work & Credits

Work: (John) Packaging Design Team

Design Firm of Record: Design Guys, Minneapolis, MN

Awards: Communication Arts Design Annual, IDSA Industrial Design Excellence Award Silver—packaging & packaging strategy, American Corporate Identity Award of Excellence, AIGA Minnesota Design Show of Excellence

 
 
Child with faceted spill proof cup in front of huge “Joy” type on a yellow background
Starck for Target products, including a toy car, tape dispenser, curling iron, baby monitor and pop-up playhouse
Black and yellow image of a wide-eyed Philippe Starck from the nose up
 
 
Starck soft baby carrier packaging with photo of mother and child in carrier on one side and mother swan and baby on the other
Starck for Target collection packaging with window revealing wet tunes radio and triangular stand-up card with shrink wrapped LED calculator
Starck for Target collection stapler and food storage container with branded yellow and silver labels
Baby with rattle cap bottle on a yellow background with large “Soul” type
 
Philippe Starck for Target silver, X-shaped magazine stand
Magazine rack and soap dispenser with branded paper packaging wraps. Scissors shrink wrapped to triangular stand-up card package.
 
 
Starck Inspiration print ad concept featuring a child with stylish spill proof cup and an image of a playful, winking Starck.
 
Starck Discovery print ad concept featuring a baby with a rattle-top bottle an image of a wide-eyed Starck

Concept ads shown.

 
 

Related Work

 

It’s Got Pluck.

Setting The Scene.

 
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