BT McElrath Chocoalter logo on tan apron.

B.T. McEltrath, Chocolatier / Branding & Packaging

Food of The Gods.

Chocolate is the food of the gods, it is said. And B.T. McElrath's chocolate certainly seems lives up to that description. The look and style of the identity and packaging reflects the purity and tradition of the Old World methods used to make these fine confections. The unique and highly material-efficient strap and label system is applied to stock recycled ballantine-shaped boxes for economy, flexibility and eco-sustainability.

Work & Credits

Our Work: Visual brand Identity, print collateral & packaging system

Design Firm of Record: Studio Flux (TIF’s Holly and John’s first design firm)

Awards: HOW International Design Competition. Print Regional Design Annual,
AIGA Minnesota, 1998 Design Show of Excellence Green Leaf Award

Black and white McElrath logo with engraving of angel sitting on a globe and holding up a spoon and chocolate box.
Black and white McElrath logo with engraving of angel sitting on a globe and holding up a spoon and chocolate box.
Green and tan B.T. McElrath Chocolatier letterhead and business card. Man in tan arpon with green logo imprint.
BT McElrath Chocolatier packaging. Craft blank boxes wrap with diecut printed straps and labels.
Green and tan BT McElrath Chocolatier package strap and label system.
BT McElrath Chocolatie packaging line showing various product sizes.
 

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