This Is Folly wordmark with animated red spinner.

Supercalifragilisticexpialidocious SINCE 2011

Yellow helmet with Action Battery lightning bolt-like logo, flanked by a white and gray helmet, with testing equipment in the foreground.
Two hands covered by branded Smart Set stickers passing a brown and black branded box.
Extruded metal looking blue and gray Oxbox logomark
3D rendering of Historic Downtown Owatonna branded park archway.
Man walking in front of blue, yellow, pink and green Westopolis branded wild postings along sidewalk.
White transit bus wrapped with fun red and yellow Workshop On Wheels graphics.
DermaSmart daily detox bottle design with lavender gradient and background splash.
Blue, red and white Ditto logo graphic.
Blue stripe pattern divider graphic.

Introducing… the Folly-maker.

Black arrows surrounding a graphic eye with blue pinwheel pupil

Step 1. Let’s get started.

Our creative process starts to spin up with a chat about your idea, your brand vision, your problem—and probably a bit about the weather (we’re in Minnesota, after all). From there, we add creative research, gather insights and begin to formulate a creative strategy and criteria to measure success.

Gray and black bullseye graphic surrounded by design and process dingbat graphics.

Step 2. That’s the one!

With a clear plan in hand, we start making by making a mess. We gather inspiration, brainstorm (kinda like improvisation) and select some promising areas to explore. Then we conceptualize, visualize, critique and refine solutions—all to find the solution that’s just right.

Red and black whirligig inside gear graphic surrounded by icons.

Step 3. Give it a whirl.

Once a direction is chosen, we fine-tune it and put on the finishing touches. We can help you roll it out, including business cards, collateral, websites, signage or packaging—whatever. We also can provide the tools you need to help you maintain and grow what we made together.

Blue stripe pattern divider graphic.

Some folks we’ve worked with.

White Target logo.
White Great Minnesota Schools logo.
White University of Minnesota logo.
Red spiral graphic background graphic.

“A major design crush.”

“So much of their work puts the relationship with the client and their brand at the center; even after the work was finished, they remained one of our biggest advocates.”

~ Sam Graf, Backyard Phenology Program Coordinator