Mills-Gregory is an established full-service property management partner providing personal property liquidation, auctions, appraisals and estate management services—all with a single point of contact. We developed a visual identity and brand culture that leveraged the client’s knowledge of early American antiques and passion for vintage brand marks. We created a design that playfully melds carved sailing ship figureheads, heralds and antique trademarks. This take on an often “stodgy” service sector is authoritative, fashionable and classic. The design rolled out via a suite of logo marks, supporting graphics and mockup applications.