Action Batteries/BAE is bringing to market a new residential version of their commercial battery back-up. This powerful, modern lead acid battery pack is a tried and true alternative to lithium batteries, delivering safer, longer-lasting power and is widely recyclable. We partnered with Pollywog, a naming firm extraordinaire, to bring the aptly named “Oxbox” to life. We developed a bold, robust visual brand identity that won’t back down from the competition, as well as a website and other collateral materials to support the product launch.