Blue Earth Innovation brand flag in front of a snowy mountain with message, “Your mission: possible”.

Blue Earth Innovation / Brand Refresh

Digital Adventurers.

Blue Earth has been guiding regional and national clients through the ever-changing terrain of tech since 2003. Developers of custom web and mobile applications, they have a proven record of delivering the right solution, no matter the obstacles. Blue Earth came to us with a challenge of their own: to refresh their brand and redesign their website to reflect how far they have come and where they're headed. Needless to say, we were in.

Work & Credits

Our Work: Brand rediscovery sessions, brand repositioning, visual identity refresh & website redesign

Project Partners: Inkubator for brand position & copywriting

Multiple blue, black and white images showing Blue Earth’s new brand positioning, updated logo and visual culture.

Blue Earth: Digital Adventurers.

Partnering with the brand strategists at Inkubator, we set out to develop a refined brand position. A lot of discussions, discovery sessions and research ensued. At its core, Blue Earth is a trusted digital partner, sure footed, yet not afraid to innovate when that is what’s required to deliver the right solution. “Blue Earth: Digital Adventurers” staked out their position perfectly. They provide the means and the expertise to guide their clients to whatever heights they set their sights on. To a client, each new interactive project is a thrilling new adventure, but Blue Earth's intrepid developers have scaled those slopes many times before and have the sure-footedness to navigate the pitfalls and hazards.

Website home page on desk monitor with “C’mon, let’s claim new territory” headline over background photo of cloudy mountain top.
Animation timeline showing cloudy mountain ascent scene that mimics the development journey from setting goals and putting the right team together, to ultimately conquering the challenge.
Scrolling blue, black and white Blue Earth home page with introduction, featured projects and list of client partners.
About us page with services and process all mixed in with adventure-related copy and visuals.
Blue, white and gray Blue Earth Innovation logo flag with snowy mountain peak in the background.
Website project page for University of Minnesota Critical Care mobile app.
Website project page for Octane Fitness website.
Blue Earth Innovation social media posts incorporating updated brand positioning.
Animated Blue Earth Innovation logo flag.

“Thank you! We couldn’t have gotten there without you.”

—Blue Earth Innovation

Cream colored dot pattern divider.
 

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