Frequently Asked Questions

Services & Capabilities

What does This Is Folly do?

We’re a branding and graphic design studio located in Minneapolis, Minnesota. We create hard-working, award-winning, branding and design solutions in partnership with amazing clients—even in the cold of winter. Our services include brand strategy, naming, logos, websites, digital marketing, packaging, print collateral, annual reports, exhibitions, trade shows, signage, wayfinding, branded space design, and an expertise in sustainable design. Whew!

Do you have a studio style?

While we have zero shade for specialists that stick with one individual style and service niche, we would proudly put ourselves in the generalist category. Rather than make one style work for every client, we adapt our creative approach to each client according the their brand, audience and needs. And, because of our deep breadth of experience and capabilities, we can seamless tailor your brand or project from idea to launch and beyond.

Do you really have an expertise in Sustainable Design?

Yes! Thanks for asking. Holly Robbins, one of our partners and creative directors is a founder, and an instructor, at MCAD’s Master of Arts in Sustainable Design program.

Is This Is Folly the right size for my project?

We pride ourselves on being a modest studio with large capabilities. This gives us the ability to work with small start ups or large corporations. It’s our collective career experiences, capabilities and dedication to the success of our clients that has made us and our clients successful, no matter the project.

What’s with the name This Is Folly?

While we’re always serious when it comes to the success of our clients and their brands, we approach each new project with a playful mindset—ready to learn, question, collaborate and create something that delights us all. Life is too short to do otherwise.

Getting Started

Well, how do I get started?

Just give us a call (612-Eight50-Three90three) or send us an email using the form on our Contact page. We would love to talk over your project, your brand, the weather—whatever. If it feels like we are a good fit, from there we would send you a no-pressure estimate to complete the project(s) discussed. Our estimates include all work and phases to complete a project, so there are no surprises. Easy peasy.