Workshop On Wheels / Branding & Bus Graphics

Workshop On Wheels.

When this bus rolls into town, people know the show has arrived! This art lab on wheels is part circus and part metals workshop but all WOW. Sculptor and public artist, Sara Hanson, brings the WOW Mobile Metal Lab & Show to the people so they can have transformative experiences in the metal arts. The playful visual brand identity and the bus wrap draw on vintage festival and metal craft vernacular graphics, creating a fun, approachable and unintimidating environment for Sarah to offer workshops and classes.

Work & Credits

Our Work: Visual brand identity, identity guidelines & bus graphics

Photography: Sara Hanson & friends

Illustrated fire arts tools + retired and repurposed transit bus = Workshop On Wheels.
Before photos of a white repurposed transit bus before ti was rapped with brand graphics.
Front view of bus with brand logos and colors.

Visual Identity

Red Workshop On Wheels logo featuring the wow bus.
Black and red Workshop On Wheels logo and badges.
Red “Let the good times roll” badge with bus illustration.
Red, white and yellow WOW candy stripe pattern.
WOW big-top circus ray pattern.
Red and white WOW pin stripe pattern.
Red and yellow pattern of illustrated fire arts icons.
Red and gray pattern of illustrated fire arts icons.
Illustrated red “Flamey” mascot character in various poses.

Bus Wrap

Plan showing bus wrap graphics on front, back and side elevations.
Rendering show a white transit bus with red and yellow brand graphics.
Front of bus with red and yellow brand graphics including logo with bus illustration.
Rear view of WOW bus showing branded graphics and bumper stickers.
After photos of the wrapped Workshop On Wheels branded bus and events.

Fun Stuff

Red and yellow “It’s Fun-tastic!” brand graphic featuring traveling WOW bus.
Workshop event in progress with young woman and man.
Yellow, black and gray branded t-shirts with various red graphic imprints.
Yellow and red WOW t-shirt with “Let the good times roll!” flaming wheel graphic.
Red and yellow printed cloth bag with brand icon pattern.
Red, white and yellow branded event tent with circus style stripe graphics and logo.
Various WOW stickers, including badges, emblems and icons.

Early Logo Concepts

Colorful sheet of early logo concepts — page 1
Colorful sheet of early logo concepts — page 2
Cream colored dot pattern divider.
Thumbs up icon.

“Thank you to This Is Folly for the brilliant graphic design work. The bus wrap is fantastic!”

—Sara Hanson, Artist & WOW Creator

Cream colored dot pattern divider.
 

Related Work

 
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Meet Your Makers.

 
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