Happy Human Fitness / Rebranding, Website & Collateral
Happy Human.
Amber and Jesse had built an in-home personal training service that perfectly fit their typical clients' busy lifestyles—convenient, flexible, personalized, non-judgmental and geared toward long-term success through behavior change and self-fulfillment. They knew they had a good thing going but felt their existing brand wouldn't take them to the next level. Enter This Is Folly.
Work & Credits
Our Work: Discovery, brand repositioning, naming, visual identity, website & collateral
Copywriter: April Swinson
C'mon, Get Happy.
Our process began through several coffee-fueled sessions of discovery and branding workshops, helping Amber and Jesse develop a new brand position that embodied who they’ve become, as well as their future aspirations. We then developed a memorable new name that brought the positioning to life. Our approach for the visual brand culture and website was to create something that was at once friendly and disruptive, cheeky but empowering, modern yet personable. And, of course, most of all, we wanted it to feel happy without being schmaltzy.
“We could never find the necessary confidence, skill, or clarity to build a brand that did justice to our message. This Is Folly helped us craft an awesome new name, logo, messaging, and website. The confidence we built around our company is perhaps the most valuable asset that we gained from the process.”
—Amber & Jesse, Happy Human
