Bee Real Bee Everywhere cargo bike wrapped with black and yellow brand graphics in front of yellow painted bullseye.

Public Art Saint Paul - Bee Real Project / Branding, Collateral

Bee Everywhere.

In this art-meets-science project, artists Christine Baeumler, Amanda Lovelee and Julie Benda challenge Saint Paulites to imagine a future for urban pollinators. The project activates through the "Office of Urban Pollen Exchange" education/outreach cargo bike and biologically-functional and artistically-designed pollinator "skyrise" sculptures that are being installed in city neighborhoods. We had a honey of a time creating the project's eye-catching identity, bike graphics, signage and seed packets to be handed out to get people started on their own urban habitats.

Work & Credits

Our Work: Visual identity, signage, bike graphics & collateral

Project Partner:‍ ‍
Public Art Saint Paul

Project Artists: Christine Baeumler, Amanda Lovelee & Julie Benda

HOW International Design Awards Winner graphic.
Diagram of scope of this public art project showing Skyrise bee houses, Office of Urban Pollen Exchange bike,  seed packets and  community engagement.
 
Bee Real Bee Everywhere project primary logo featuring pollinators, plants and city buildings
Reversed logo and icons of a bee, flower, butterfly and bird.
Front view of black and yellow Office of Urban Pollen Exchange cargo bike with branded graphic wrap in front of painted wall.
Side view of black and yellow Office of Urban Pollen Exchange bike with pollinator-friendly plants and Saint Paul Minnesota skyline in the background.
Yellow branded graphic with “Imagining a future for urban pollinators” copy and stripes on black background.
Man wearing Bee Real Bee Everywhere branded bike helmet with bee and stripe graphics.
Bee Real seed packets printed with fun black and yellow brand graphics.
Dark gray t-shirt with printed yellow logo.
Photo collage of community outreach events.
Line of alternating pollinator plant and building icons. Yellow graphics on black background.

Pollinator Skyrise Signage.

Public Arts Saint Paul's artistic team of Amanda Lovelee, Christine Baeumler and Julie Benda (pictured below) collaborated with the University of Minnesota's Bee Lab and a sculptor to create an urban pollinator "skyrise". The Skyrise is designed to attract native, solitary stem-nesting bees such as mason bees. A team from the U of M is monitoring the habitat sculptures and collecting data. These experimental pollinator habitats were installed along Como Lake, Lake Phalen, Como/Hamline and on the grounds of the Weisman Art Museum. We designed the identity and interpretive signage for the Skyrise sculptures to engage and inform the public.

Pollinator Skyrise and yellow interpretive sign installed at the Weisman Art Museum.
Bee Real branded yellow trailblazer pillar,  Pollinator Skyrise and interpretive sign installed in local parks.
Public Arts Saint Paul's artistic team of Amanda Lovelee, Christine Baeumler and Julie Benda.

Public Arts Saint Paul's artistic team of Amanda Lovelee, Christine Baeumler and Julie Benda

 

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