Neenah Paper wanted to promote new and existing papers with print ads and premiums. The approach plays to paper's strengths, reminding designers that they love paper for all the special, physical things that it can do. The ad to introduce the new Environment Cosmos Black paper features a punch-out novelty stargazer, which encourages designers to play and interact with the paper. The Little Sketchbooks collection showcases all the papers and has a pleasing heft. The blocky form is free-standing, keeping the brand in view as they sit at the ready on designers' desks and shelves.