Wherever the currents of your life take you, Currents is your home port. The management of the apartment homes on Harbor Lane wanted to refresh the building complex and to create a name and identity based on a theme of the by-gone era of passenger steamships. With details such as faux rusty steel beams, heavy iron straps and rivets, images of turn-of-the-century bathing beauties and other vintage ship and nautical elements already underway, we jumped onboard to develop an appropriate name, logo and brand culture. We went on to create exterior and interior signage and building detailing to extend the identity into the building complex itself. We also created a website design, business system, key tags and other collateral pieces.