Red Target bullseye logo, a black plus sign, and an image of a winking Philippe Starck on a bright yellow background.

Target / Philippe Starck Collection for Target

Starck Reality.

Starck Reality is a collection of thoughtfully-designed products by Philippe Starck exclusive to Target. Playful and unpretentious, the packaging provides insight into Starck's inspiration and design process. One of TIF’s partners created the packaging design for this collection while working at Design Guys.

Work & Credits

Work: (John) Packaging Design Team

Design Firm of Record: Design Guys, Minneapolis, MN

Awards: Communication Arts Design Annual, IDSA Industrial Design Excellence Award Silver—packaging & packaging strategy, American Corporate Identity Award of Excellence, AIGA Minnesota Design Show of Excellence

Child with faceted spill proof Starck cup in front of huge “Joy” type on a yellow background.
Starck products, including a bright yellow toy car, tape dispenser, curling iron, baby monitor and pop-up playhouse.
Black and bright yellow image of a wide-eyed Philippe Starck.
Starck soft baby carrier packaging with photo of mother and child in carrier on one side and mother swan and baby on the other.
Bright yellow and gray Starck branded packaging for a shower radio and calculator.
Starck for Target collection stapler and food storage container with branded yellow and silver labels.
Baby with rattle cap bottle on a yellow background with large “Soul” type.
Philippe Starck for Target silver, X-shaped magazine stand.
Magazine rack and soap dispenser with branded paper packaging wraps. Scissors shrink wrapped to triangular stand-up card package.
Starck Inspiration print ad concept featuring a child with stylish spill proof cup and an image of a playful, winking Starck.
Starck Discovery print ad concept featuring a baby with a rattle-top bottle an image of a wide-eyed Starck

Concept ads.

 

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