Odo’s Kluk furniture collection branding and packaging by This Is Folly

Organic Design Operatives (ODO) / Kluk Furniture Collection

It’s Got Pluck.

The Kluk collection by Organic Design Operatives (ODO) struts its stuff. Inspired by the furniture line's whimsical aesthetic, we developed a name and designed a visual culture that celebrates its muse—the mighty chick.

Work & Credits

Our Work: Furniture collection positioning, naming, visual brand identity, packaging & print collateral

Furniture Design Concept: Organic Design Operatives (ODO).

Black and white Kluk brand wordmark construction diagram.
Orange Kluk furniture collection logo with fun fill patterns.
Line illustration of a collection desk with chicken feet inspired X legs.
Line art Kluk logo with Alfred Hitchcock-inpsired egg art in the letter U.
Reversed Kluk logo with Alfred Hitchcock-inpsired egg art in the letter U.
Repeating Kluk brand patterns.
Kluk brand material and color palette chips.

Packaging & Collateral

Orange and white Kluk furniture collection packaging with brand egg photos and product illustrations.
Orange and white Kluk furniture collection packaging. Photo of multiple sizes, front and back panels.
Inside views of Kluk furniture product packaging showing flat packed components.
Kluk chair cushions with branded packaging wraps.
Kluk hang tag and furniture assembly instructions.
Reversed Kluk logo with Alfred Hitchcock-inpsired egg art in the letter U.
Kluk collection product catalog with visual story of a newly hatched chick threaded through various product shots.
 

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